Reputation and Corporate Image: Athletes’ Loyalty and Satisfaction Towards Majlis Sukan Negara

Thesis Proposal Reputation and Corporate Image: Athletes committedness and bliss towards Majlis Sukan Negara, Malaysia Chapter 1 1. Introduction In the past some(prenominal) years, movie and news report of the fundamental law is suitable increasingly important non only to corporations, nevertheless also to sports institutions. The adjoin in the number of athletes in Malaysia has resulted in the industry adequate relatively very competitive. Thus, the understand and account of the institution is befitting increasingly important to manage the industrys temperament boost sports as a vehicle to generate wellness intellectual and amend local and global athletes. This in device great deal assistant to bolster the status of high-income countries. This situation calls for Majlis Sukan Negara (MSN) to focalize on establishing a strong corporate fig by improving athletes felicity and loyalty to the institution. After few decades of MSNs establishment, there be no comprehensive empirical see on the image and record on MSN, while it is a necessity in giving medicational management. MSNs personal identity flock designed and substantial by the management. Image of any organization usually starts from the identity of the organization. However, the image can vary fit to organizational modality and time to time.

Identity variegates can make out an image change, but change the image will not needs lead to the identity of an image change because change can occur due to other factors such as issues or crisis management, damaged goods, defects in the quality of service and so on. The image portrayed by i! nstitution plays a vituperative mapping in shaping the attitude of the public towards the institutions (Yavas and Shemwell, 1996; Landrum et al., 1998). Therefore, this paper contains the emergency to develop a study to help MSN key gaps reputation among stakeholders and further develop planning to enhance the reputation MSN to line up with other sports institution in Asia, in particular...If you insufficiency to stop a full essay, order it on our website: OrderCustomPaper.com

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