Strategy For Sustainable Competitive Advantage Management Essay

Strategy For sustainable Competitive Advantage Management EssayEvery presidential terms collective strategies are focused at exploitation a sustainable warring advantage that will allow the company to continuously maintain and mitigate the enterprises hawkishness in the industry it is in. This enables the organization to stand strong despite competition or impregnation of the market over a long time. An organizations competitive advantage is said to exist if customers perceive the firms yield or as superiors or better than that of its competitors. There are various sources of competitive advantage in organization. These sources revolve around an organization inborn environment (Dess et al, 2005).Dyer and Singh (Oct 2005), point out technology as hotshot of the sources of competitive advantage to an enterprise. If the company technology is superior to those of its competitors, accordingly the company can offer superior services and better product at cost telling prices th us retaining its customers for a long time. Its groundwork like machinery and other production facility likewise can position the company more competitively if they super than the competitors.Human resource is superstar of the tools of competitive advantage. When a companys employees understand and are committed to the resourcefulness and objectives of the organization, they will be tot up agents of success in the company. The employees will always be devoted to making the raft and identity stronger for the stakeholders, the customers and themselves (Oliver, 1997).The quality and the uniqueness of the companys products can also be a source of competitive advantage. If customers choose the companys products or services because of specific qualities such as style, taste, ingredients, comfort, production methods e.g. organic or inorganic then the organization t can utilize this loyalty for strategic purposes. The location of the company could also be a competitive advantage. Compan ies operating closer to their customers, suppliers or raw materials can be more competitive than their counterparts in the same industries (Dyer Singh, Oct 2005).Structural, leadership, and cultural considerations while expanding its ball-shaped operationsLeadershipLeadership is one of the around fundamental tools for Wal-Marts long-term competitive strategy for. The integrated executives of the organization are critically responsible for the forethought and successful operations of the all the companys units. According to Wood (2004), the knowledge economy is proving to be the most valuable and efficient approach for leadership founded strong organisational values that promote constancy in intromission and motivation across all unites of the firm units. The leaders must harness their skills and abilities to lead with their intellect, aligned to the Wal-Marts corporate mission and vision.The leaders must think innovatively about how the company can create a sustained busines s value even as it enters others foreign markets. The entire corporate leadership must count for synergies and pursue practicable successes at the corporate level for sensitive opportunities for waxth and expansion (Soderquist, 2005).CulturalThe Wal-Marts organizational close is another of the key competitive advantages. If the company is able to build and maintain a culture that promotes and appreciates innovativeness, commitment, Wal-Mart is strategically positioned for success. Dyer and Singh, (Oct 2005) describes corporate culture as term that refers to a collective behavior of people seen in the perspective of shared corporate of vision goals, work language, symbols, beliefs,habits and systems.Interwoven with the company procedures and technologies, each person including the new employees contributes to this cultures own uniqueness and composition. The corporate culture includes moral, social, and behavioral norms.StructuralWhen entering a new market, corporate bureaucracie s often mar smooth expansion programs. Bureaucracy delays implementation of strategies thus becoming a competitive disadvantage. To avoids this situation, Wal-Mart structure of administration and procedures will needs constant review to check any unnecessary or irrelevant procedure that like become obstacles to smooth and successful expansion of company. As the business continues to grow larger and larger, leadership and administration get further. Wal-Mart, management must keep constant battles to keep bureaucracy at bay. They need to regularly scrutinize all branches departments to ensure that feedback mechanisms are affective as accomplishable (Soderquist, 2005).Wal-Mart needs to audit its procedures and structural operations when expanding its Global growths, in order to the negative impact of possible bureaucracies. Decision-making should be process need to be made as short as possible.Marketing and working(a) tactics to execute this strategyWith the considerations of leader ship, cultural and structural factors, Wal-Mart like any other company ought to come up with supportive marketing and operational programs that execute the competitive strategies. Combining effective marketing programs with its internal strengths such as innovations and leadership, advantage that is more competitive can be created. For retail chain investment trust such as Wal-Mart, it is important that marketing strategies are consistent to the overall strategies and goals of the company. According to Wood (2004), effective marketing strategies will present the products and services offered as delivering the required benefits to consumers making them purchase repeatedly that products or service.The marketing strategies should not only be consistent with the overall strategy while expanding to other global markets, but also meet the demands of the level of competition in each market. While developing these strategies and then, Wal-Mart therefore must factor in demands for effectiv e product put the nature of each of the markets it is entering, and the levels of competition with which the organization has to contend. The successful of branding of Wal-Mart franchises and branches has been one of the best sustainable differentiating strategies required of any effective marketing program. wish branding, the, the support marketing programs must be difficult for competitors to match the applied strategies (Oliver, 1997).Positioning as one of the important strategies that can be utilized to create and sustain Wal-Marts competitive strategy involves identifying the targets markets and clearly positioning the brands, their retails stores in those markets. One of the methods the organization can use is the marketing mix, which entails use of the 4Ps to influences consumer behavior in estimation of Wal-Mart Stores. Market segmentation and discriminations is another possible positioning strategy. In the methods, the company will avoid standardizing their brands in tot ality, but rather customizing them to suit the cultural, economic, or legal requirements in those markets (Wood, 2004).Revised organizational chart for Wal-Mart StoresWhere chief executive officer-Chief Executive Officer/presidentCFO-Chief Finance officerCOO-Chief Operation Officer