Case Nivea

1) The management decision problem of Nivea in U.S. mart is that the bring on is not as strong as it is in different parts of the world. 2) The marketing look for problem is that the U.S. market poses galore(postnominal) obstacles because it is the largest and close to dynamic market in the world. 3) A descriptive enquiry design should be adopted by Nivea because it need to discover market characteristics and function and to understand the preferences of American consumers for skin fear products. 4) The role of soft research in apprehensiveness the preferences of U.S. market for skin solicitude products is to gain a qualitative judgment of the underlying reasons and motivations of the American consumers, and a direct qualitative research should be used. 5) Nivea should conduct the electronic tack togethers such as e-mail and internet interviews to understand the preferences of American consumers for skin care products, because electronic methods is the fa stest method of obtaining data from large tender activity of respondents and also its the lowest cost for large sample. some other method that could be conducted is personal methods through in firm interviews, core intercept or CAPI.

6) Likert scale: Nivea sells a wide-cut cast of products a- strongly discord b-disagree c-neither agree or disagree d-agree e-strongly agree semantic differential scale: measuring preferences decent :_:_:_:_:_:_:_: weak dominating :_:_:_:_:_:_:_: submissive self-conscious :_:_:_:_:_:_: _: comfortable cranky :_:_:! _:_:_:_:_: calm Staple scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1 high prize poor service -1 -1...If you require to get a full essay, order it on our website: OrderCustomPaper.com

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