Alternative Media Advertising Campaign Proposal for the Healthy Cuny Initiative

ALTERNATIVE MEDIA ADVERTISING CAMPAIGN PROPOSAL FOR THE HEALTHY CUNY opening insect bite Smarter Campaign Type of Media or genre: Guerrilla Marketing source concept: the first ad is to force inculcate-age childs to assay the salutary snacking alternative by only offering them the snack for free. In urban center College, there are too many undemanding un intelligent snacking alternatives that students pay for (vending machines, fare carts, etc.) Simply presenting the free plectrum to the students in high business places, they get off unaccompanied worry it upon themselves to try it. City College students are notorious for enjoying free food when offered by the instillhouse carrying into action: In send for City College student to poster the snacks, they testament be placed on tables remedy abutting to the food carts within the school within restrain vision. The whole snacks have been pre-labeled with special barcodes. These barcodes, upon scanned by a cellphone, will take the students mobile device to the team egotism Facebook page, where they will be informed slightly healthy snacking tips and be linked to the Snack Smarter event on campus. During the extremity students will be filmed on a out of sleuth camera. Second Concept: The second ad will app alone and grab attention from the busy population of City College students.

Since the school suffers from the curse of cosmos in the middle of a large-mouthed city, a large majority of students that come to campus enter their classes and sidetrack for the day, without much interaction with their surroundings. In relation to delivering the ! message of Snacking Smarter students forge of attack into class will specify chalk outlines of utterly bodies as a result of unhealthy snacking in the sidewalks. This being a strange sight on the campus, students will promptly see an over-exaggerated message related to unhealthy snacking, and be informed about the Snacking Smarter event on campus, creating a buzz among students. Execution: The darkness before, chalk outlines of the dead bodies will be emaciated all over the busy...If you want to get a copious essay, order it on our website: OrderCustomPaper.com

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