Selling Products to Teenagers on the Internet: a Brief Guide for Advertisers

Selling Products to Teenagers on the Internet: A Brief place for Advertisers Introduction Recent years lease seen a flock of online shopping, forcing businesses have to take e- trade into account. Many researchers have shown their spacious interests on this celestial sphere (Mathieson and Hoskins, 1995; Janal, 1998; Kozinets, 1999; Janal, 1999; Zimmerman, 1999; Grossnickle and Raskin, 2000; Adam, 2002; Mohammed, et al., 2003; Weber, 2007; Gay, et al., 2007), yet very moderate studies focused on teen consumer groups whose ages atomic number 18 between 13 and 24 (Lindstrom, et al., 2004; Chung and Grimes, 2005; Grant, 2005; Grimes and Shade, 2005). For the reason that teenagers are the atomic number 82 consumers of future economic development on the net salary (LaPoint, 2003), how to attract them becomes a vital issue for modern businesses. This defy will give a piece of advice about online marketing strategies confined in the range of teenager-oriented market, whic h is expected fairly practical. In the first part of the stress, 3 effective tactics ( semiofficial website with e-commerce, microblog and winkle out sale) will be recommended and the scope of natural covering will be analysed in the light of their merits and drawbacks.

Followed that, 2 genius tactics (direct e-mail and overlaying video advertisements) which should be deterred in publicity campaigns will be given according to the current psyche and attitude of youths. Finally, some(prenominal) advice will be summarised as a transmit of principles. supplemental data and successful online marketing cases will be include as the source of information and ! the analysing method contained in this essay is SWOT Analysis Model. Efficient E-Marketing Strategies Official Website with E-commerce edifice an official website is the basis of e-marketing. For teenagers, they neediness to be independent and decide for themselves, so young consumers often choose a search engine, for vogue model Google, to help them find the information they need, owing to the render of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper