Jones Blair basic Marketing case

Preliminary background summary: Jones-Blair Company (JBC) is a regional pigment manufacturer that revolve aboutes on high feeling key in the Dallas-Fort Worth cranial orbit and the surrounding 50 counties. Jones-Blair competes in a mature merchandise, where gross revenue dribble a penny steadily increased at the aim of inflation. Jones-Blair faces a major problem in that they essential be their growth and profit margins. Therefore, senior management executives judge to rear a marking strategy to gain its sales and champion profit margin. Question 1: How would you segment JBCs market field of battle? There are three segments in the paint pains except JBC focuses most on architectural coatings and some on reliable equipment manufacturing coating fields. The front field contains retail and avower markets. Further more, we abide specify the retail market as DIY and professional stores. Chart 1. JBCs market segments Question 2: What segments represent opportunities for JBC and why? The highlighted segments in the above graph are JBCs opportunities. Reasons: 1) young research indicated that do-it-yourself painters do not care such(prenominal) about the brand and, consequently, about the quality of the paint (brand character was the 4th key criteria mentioned by the buyers to subscribe a covering) and it has wrench a commodity for this kind of consumers. CEO, Barrett, admits that JBC is the highest- worthd paint in the attend to area.

Only professional painters will stomach more for higher(prenominal) quality. In other words, they are more price-insensitive and major JBCs consumers because JBC mainta! ins highest price policy. 2) The market for do-it-yourself consumers is forecasted to reach US$ 5.74 billion by the year 2003 (see appendix 2) and it seems to be the vanquish segment for Jones Blair to focus its resources on, since it represents 90 percent of non-contractor-related volume foreign DFW area and 70 percent in DFW. 3) Areas outside DFW have potential. JBCs... If you want to delineate a full essay, order it on our website: OrderCustomPaper.com

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