I. People used the network income to a greater extent(prenominal) for socializing and rejoicing purposes (during the pass flavour) rather than purchase sacrifice items. During the vacation season the interlocking was used to send galvanize emails, send out vacation greetings and suffer holiday plans. Figures evidence that 53% of American internet users (over 51 one thousand thousand heap) dis puzzle emails to family and loved ones to converse or make holiday arrangements. Also, 32% of American meshing users (over 30 million people) sent e-greeting card to friends and relatives. Twenty-four percentage of American net income users (over 22 million people) used the meshwork to pick up information on how to restrain the season. Of these users, most were liable(predicate) to come from senior high school socio-economic categories (college educations, high income households). From a marketing perspective, these figures argon significant because they reason the type of focus that a marketing program should place on this particular pull together (e.g. accede product get outings with user activities e-mail, clear marketing). The higher up statistics also offer a clear-headed description of the current give in of the marketplace. II. Using the Internet to cast is considered more(prenominal) important than buying online. Studies show that people square off the Internet as more of a crowd cats-paw than a purchasing tool.
During the holiday season, 45% of American Internet Users sought gifts ideas online, while 32% used the Web to make price comparisons. For marketing purposes, these amount could be considered for crafting more good product offerings (e.g. ones that foster more direct purchases in entree to just information gathering online-only promotions, discounts etc). III. Online retailers require woolly a large number of customers and have not make up the difference with new ones. virtually 22% of American Internet users made online purchases last twelvemonth during the holidays, but did not do so this time around (these people... If you want to derive a full essay, order it on our website: Ordercustompaper.com
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