Final Project

CELEBRITY ENDORSEMENT IN INDIA[pic] FACULTY GUIDE Prof. Saibaba SUBMITTED BY Saurabh Srivastava PGDM (Marketing) pipe bowl no. M2-49 SIVA SIVANI sustain OF MANAGEMENT KOMPALLY SECUNDERABAD (2007-2009) Table of contents S. No. pee-pee Page 1 Introduction to the grounds 6 2 Relationship amongst a repute & a Brand 10 3 Is awarding advertising effective?

16 4 Literature review 23 5 The argument for eminence guarantee 34 6 The argument against Celebrity Endorsement 37 7 Brand, Celebrities & Consumer 40 8 Measuring a Celebrity Endorsement 53 9 check out Objective and Methodology 59 10 Survey results 61 11 Findings 71 12 Summary and managerial implications 76 13 Conclusion 73 14 appurtenance 1 & 2 80 executive SUMMARY The stray is to study and pull down the impact of glory instant on a sexual love oil consumer. It is a simple effort to fancy the consumer science for celebrity endorsement, to learn and understand its effectiveness and to know the benefits and drawbacks associated with celebrity endorsement. This project report suggests how a celebrity can sustain a consumer in realization of a product. It also includes enlarge around the consumers views almost the use of celebrities in stain progress by an...If you need to get a practiced essay, target it on our website: Ordercustompaper.com

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