Threats and opportunities from site Threats to sustainability Imitation or substitution Market access Powerful buyers and suppliers Unpredictable changes in external environment Factors beyond a firms control (bad luck) Limitations of the RBV Presented as static concept - however, numerous firms need to be able to cope with turbulent environments Suggests that managers may have limited ability to create sustained warring advantages (empirical support by "perpetually failing firms" - firms that consistently piss normal or below-normal returns Difficult to test empirically - data problem (at the level of the unit of abstract, Le.
, resources and capabilities) What is the appropriate level of analysis? How deeply does one have to look? Principles of capabilities-based competition aim : Build difficult-to-imitate organizational capabilities that distinguish a company from its competitors Principles : o The building blocks of strategy are busine...If you want to get a full essay, order it on our website:
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