Merger of Daimler-Benz and Chrysler Corp. How a merger of two companies affect and is affected by the global market

Legendary German car producer Mercedes-Benz a member of Daimler-Benz get hitched with with its US American colleague Chrysler Corp. These two boys want to pose together the most profitable car suckr worldwide. After close to illnesses of the American brother the company Daimler-Chrysler is on the way to make it. But on the way to become the leader they moldiness influence others. They must also influence the global commercialise and will be influenced by the global market itself. And they judge it with a lot of new models coming to the market all single year, huge investments all over the world. How is it actually manageable that two companies can take for such an affect on the global market? Lets have a closer t maven of voice at it.

Daimler-Chrysler is a multinational corporation of two puffy car producers. Today it is the worlds fifth biggest car producer. The first mathematical group Daimler-Benz is a German producer of Mercedes-Benz, Maybach, smart and Setra. The second one Chrysler Corp. is a maker of American car brands such as Chrysler, Jeep, Pontiac, Dodge and trucks Freightliner, Western Star, and Sterling. The merger of Chrysler and Daimler-Benz is the biggest between two enterprises in industrial history. Promising a worlds most profitable automaker by Daimler Benz CEO Juergen E. Schrempp, the merger occurred in 1998. The reality wasnt as he thought. It wasnt that kind of easy thing.



From the beginning there have been problems especially at Chrysler.

Chrysler Corp. was in troubles. The brand wouldnt have existed any longer without his German parent. Chrysler CEO said: its unpopular models, inefficient factories, and swooning brand image have defied the efforts for a quick reversal. The company managed a loss five years in a row. It was necessary something to happen to turn the Chrysler Corp. to black numbers. With the helper from Daimler-Benz they...

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