Marketing Manager - Marketing MIX; following a situation analysis.

Manager of ?Proactive-Partners? (PP); following a situation analysis completed for our untried automobile release ?RESPONSE?. Presented to the executive team of PP is a Marketing Mix allowing us to market our untested car row most effectively. PP located in Western Sydney ar at stage 2 of business development the entrée of our new car line. PP offers onsite showroom and online sales. Company Mission is: cover Environmental Wellness Together. Unique Selling Proposition line called ?Response? includes stylish uniquely distinctive features; its primary provoke source is ethanol petrol levels upto100% and a hybrid electric automobile engine. It is designed as a stylish vehicle . PP implements the societal Marketing Concept Marketing Approach. PP delivers superior customer revalue and superior business performance.

Target MarketThere were many trends identified by situation analysis; in fact only approximately will be mentioned now. Trends emerging within Australia consist of; little family sizes; decreases in the number of couples/families with children. Working women and working mothers increasing. Current factors impacting the congenital milieu include shortages of certain raw materials, increased susceptibility costs, increased pollution levels, and increasing government intervention in natural resource management (Kotler et al 2007).

Technological environment influencing trade in two ways; new products and new processes (McCarthy, et al 1997). Increasing business regulation; stronger government self-assurance enforcement and growth of public interest groups.

Society searching for more than meaningful and enduring values forcing firms to adopt societal marketing concept. A rise in patriotism (McCarthy et al 1997) And consumers be boycotting products that have been manufactured in a way that would deadening the environment. (MacDonald, 2003)Market segmentation is an essential part in today?s business world. Not all customers have the same requirements and a market strategy which does not recognise this can exit in product and business failure. Market segmentation is rending customers, or potential customers...

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