HydroCan Summary Overview The company HydroCan is planning to launch a rising type of lawn car product called StaGreen. They have hired a consulting group called Stone Age Marketing Consultants to create a grocerying plan to launch there new product. They merchantmant decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is a chemical fertilizer created to improve your lawn but with a unique pull in that no other lawn care product has.
The fertilizer reduces the make for manual watering on most types of grass by 40%. The Consumer Market The consumer lawn care market is a actually pricey market with Canadians spending $2.3 billion in 1995. not only does the consumer market have high gear spending, it also has high competition. StaGreens competitors would be Scotts Turf Builder , Scotts Miracle-Gro, and O...If you want to get a full essay, order it on our website:
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