Ethics in Marketing (Advertising of Alcohol)
Running an honest traffic is very challenging for executives and employees. When you argon running a pipeline the main objective is to make a profit. Making a profit is fantastic as long as it was through ethically. This paper will discuss how important it is to have ethics in business, what methods can be used to apply ethics and view a scenario of how advertising of alcohol can beguile underage drinking.
Part One
Ethics is a set standard on how we should conduct ourselves in society. This determines the disparity from good and bad behavior. Ethics is broke down into 3 ethical theories.
Metaethics is when individuals attempts to determine where our ethical standards or principal originated. Normative ethics deals with knowing the difference amidst right and wrong. Lastly, applied ethics is simply dealing with contentious issues such as politics, environmental, sexual morality and abortion (Fieser, 2009).
Along with ethics you have morals and determine. Morals are what individuals consider right or wrong. Everyone has different view on what morals are acceptable. A person view on morals depends on the society they live in, religious beliefs, and family background.
If a child is told its ok to steal because you are trying to nominate your family does not make it ok, no matter what the reason. In other words, what may seem right to one person does not mean it is right. This is where normative ethics may come into animate (Johnson, 1999-2012).
Values are viewpoints a person strongly believes in, it be either honesty trustworthiness or kindness. .Individuals gains their values by imitating what they have learned from people that they look up to such as parents, teachers, and ministers. Values may change, as we direct older depending on life situations (Komives, Lucas...
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